Marketing

Jong-Ho Lee (이종호)

#520, LG-POSCO
Tel. + 82 2 3290 2821
Fax. + 82 2 922 7220
jongholee@korea.ac.kr
Office Hour : Tuesday 2-4 pm

Education

  • University of Cambridge
    • Ph.D. in Strategy and Marketing (Oct. 2004)
  • University of Wisconsin-Madison
    • M.S. in Marketing Research (May 2000)
  • Korea University
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Career

Academic Positions
  • ​Professor of Marketing, Korea University Business School (Mar. 2015 ~ present)
  • Associate Professor of Marketing, Korea University Business School (Mar. 2010 ~ Feb. 2015)
  • Assistant Professor of Marketing, Korea University Business School (Sep. 2006 ~ Feb. 2010)
  • Lecturer

Publications

Journal Publications
  • Kim, S., Lee, S., Lee, J-H., & Taylor, C. R. (in press), "Can Premium Private Labels Compete with Luxury Brands: The Impact of Advertising on Perceived Luxuriousness", International Journal of Advertising.
  • Lee, R., Lee, J-H., & Garrett, T. C. (2019), "Synergy effects of innovation on firm performance", Journal of Business Research, 99 (June), 507-515.
  • Lee, J-H. & Song, J. H. (2019), Recent trends in advertising and required r

Books

Research