Kwanho Suk (석관호)

Room A509 in KUBS Main Building
Tel. 02-3290-2612
Office Hour : Monday and Wednesday: 2:00 - 4:00 PM


  • Ph.D. in Marketing (Minor: Cognitive Psychology, Experiemntal Design), University of Toronto (2003)
  • M.S. in Marketing Research, University of Wisconsin (1996)
  • M.B.A. in Marketing, Korea University (1994)
  • B.B.A. in Business Administration, Korea University (1992)


Academic Positions
  • Assistant Professor, Korea University Business School (September 2005 - Present)
  • Assistant Professor, University of California (September 2002 - June 2005)


  1. Yoon, Song-Oh, Kwanho Suk, Jin Kyung Goo, Jiheon Lee, and Seon Min Lee (in press), "The Devil Is in the Specificity: The Negative Effect of Prediction Specificity on Prediction Accuracy," Psychological Science. 
  2. Suk, Kwanho, Jiheon Lee, and Donald R. Lichtenstein (2012), “The Influence of Price Presentation Order on Consumer Choice,” Journal of Marketing Research, 49 (5), 708-717. 
  3. Suk, Kwanho and Song-Oh Yoon (2012), "The Moderating Role of Decision Task Goals in Attribute Weight Convergence," Organizational Behavior and Human Decision Processes, 118 (1), 37-45.&nb