Se-Joon Hong (홍세준)

Room 529 in Hyundai Motor Hall
Tel. (02) 3290-2811
Office Hour : Tuesday and Thursday: 3:00 - 4:00 PM
Research Interests:
  • IT Adoption and Diffusion
  • Human Factors in IT
  • IT Innovation Strategy


  • Ph.D. in Information Systems, Graduate School of Industrial Administration (GSIA), Carnegie Mellon University, May 1999
  • M.S. in Information Systems, Graduate School of Industrial Administration (GSIA), Carnegie Mellon University, February 1996
  • M.S. in Business Administration, University of Illinois at Urbana-Champaign, May 1988
  • B.A. in Internat


  • Academic Positions
    • 2013.8 - Present: Director, Global MBA Program, Korea University Business School
    • 2009.9 - Present: Professor, Korea University Business School
    • 2010.9 - 2013.8: Research Fellow, Kumho Asiana
    • 2006.2 - 2009.8: Associate Professor, Korea University Bus


  1. Hong, Se-Joon, Lui, C., Hahn, J.P., Moon, J.Y. and Kim, T. “How Old Are You Really?: Cognitive Age in Technology Acceptance,” Decision Support Systems, 56,  pp. 122-130, December 2013. 
  2. Cho, Sook-Hyun and Hong, Se-Joon "Gender Differences in Blog User Satisfaction: Visual Design and Preferences," Social Behavior and Personality, 41:8, pp. 1319-1332, 2013.
  3. Venkatesh, V., Xu, X., Hong, Se-Joon, Tam, K.Y. and Thong, J. “Consumer Acceptance of Personal Information and Communication Technology Services,” IEEE Transactions on Engineering Management, 58:4, pp


Book Chapter
"Towards Reliable Metrics for Cultural Aspect of Human-Computer Interaction: Focusing on the Mobile Internet in Three Asian Countries," in Human Computer Interaction in Management Information Systems, Volume 2: Applications, D. Galletta & P. Zhang (eds.), Advances in Management Information Systems Series, M.E. Sharpe, September 2006.