국제경영

정인식 (InSic Jung)

Tel. 02-3290-2609
Fax. 02-922-7220
ijeong@korea.ac.kr
Office Hour : Monday 13:30-15:20 Wendesday 13:30-15:20
학력
  • Ph.D in International Business and Marketing, University of South Carolina 1996 
  • MBA (Concentration: Marketing), Rice University 1988 
  • BA in International Trade, Kyungpook National University 1985
경력
  • Associate Professor, School of Business Administration, Hankuk University of Foreign Studies 
  • Assistant Professor, School of International Commerce, Keimyung University 
  • Assistant Professor, Department of Marketing, City University of Hong Kong

 

논문
JOURNALS, CONFERENCES & WORKING PAPERS 2005
  • GLOBAL BRANDING 
    • Determinants of brand localization in international markets 
    • Branding in international markets: Practices, problems and prospects 
    • Stages of international brand development for Korean manufacturers 
    • Branding strategy in export markets 
    • 펼치기
저서
  • BOOKS 2005
    • 국제마케팅, 비즈프레스, 2007 
    • 아시아의 글로벌브랜드: 도전과 전략... 그리고 과제(역), 시그마프레스, 2006 
    • 브랜드매니지먼트: 글로벌브랜드매니지먼트, 산업정책연구원, 2005 
    • 글로벌브랜드전략(역), 시그마프레스, 2005 
    • 글로벌마케팅, 경문사, 2003, 정인식 외 4인
연구실 소개
  • RESEARCH INTEREST 
    • Global brand management 
    • International marketing strategy 
    • Global product development 
    • Marketing in China
  • RECENT GRADUATES & DOCTORAL STUDENTS 
    • Dr. Shufeng Xiao, 조교수, 한국외국어대학교 경영학과