마케팅

박종원
박종원 (Jongwon Park)

LG-POSCO Bldg. Rm. 416
Tel. 82-2-3290-1936
amadeus@korea.ac.kr
Office Hour : Monday & Wednesday (4:50pm ~ 6:20pm)
Personal Homepage : http://cafe.naver.com/bestseminar.cafe
학력
  • Korea University (BBA)
  • University of Wisconsin-Madison (MBA)
  • University of Illinois at Urbana-Champaign (Ph.D)
경력
  • 1991 ~ 92 : University of British Columbia (Assistant professor of marketing)
  • 1992 ~ 96 : Korea University Business School (Assitant professor)
  • 1996 ~ 98 : Korea University Business School (Head, Department of Business Administration)
  • 1996 ~ 01 : Korea University Business School (Associate professor)
  • 1998 ~ 99 : University of Illinois (Visiting associate professor)
  • 2001 ~ 02 : Korea University Business School (Direc
논문
  • Selected Publications
    • Kim, Kyeongheui, Jongwon Park, and Jungkeun Kim (2014), "Consumer-Brand Relationship Quality: When and How It Helps Brand Extensions,” Journal of Business Research, 67 (4), 591-597.
    • Park, Jongwon, Kyeongheui Kim, Junsik Kwak, and Robert S. Wyer, Jr. (2014), “Priming Thoughts about Extravagance: Implications for Consumer Decisions about Luxury Products,” Journal of Experimental Psychology: Applied, 20 (1), 40-54.
    • Kim, Jungkeun, Jae-Eun Kim, and Jongwon Park (2012), “Effects of Cognitive Resour
저서
  • Books
    • Park, Jongwon and BEST(2002), Online Consumer Behavior (온라인 시대의 소비자행동), 법문사
  • 역서
    • 권수영, 박종원(1998), 서비스 경영의 성과측정, 한국경제 신문사
    • 박종원, 베스트(1999), 가치지향적 은행경영 , 법문사,
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