마케팅

이장혁 (Janghyuk Lee)

Hyundai Motor Hall #521
Tel. +82-2 3290 2819
Fax. +82-2 922 7220
janglee@korea.ac.kr
Office Hour : Tue&Wed 13:30-15:00

Expertise: Digital marketing, Big data analysis, Loyalty program design

Personal site
Blog
Internet marketing open course (Facebook)
Open documents (Slideshare)
Twitter: janglee11

 
학력
  • Ph.D. (Management), ESSEC, France (2000)
  • M.S. (Management), ESSEC, France (1995)
  • B.A. (International Economics), Seoul National University (1990)
경력
  • Academia 
    • 2001 - 2005 HEC school of management, Paris (France), Assistant Professor of Marketing 
    • 1999 - 2001 University of Reading (UK),  Lecturer in Marketing 
  • Visiting 
    • 2017 ESCP (France), IoT chair, Visitng Professor
    • 2017 Telecom Ecole de Management (France), Social network & small objects chair, Visiting Professor
    • 2014 Tsukuba University (Japan), Visiting Professor
    • 2009 Tsinghua University, School of Economics & Management (China), Visiting Professor 
    • 2005 - 2006 KAIST, Graduate School of Management (Korea), Visiting Professor 
    • 2000 Columbia University, Graduate School of Business, Visiting Scholar 
    • 1999 University of Pittsburgh, Katz Business School, Visiting Scholar 
  • Industry 
    • 1999 -2001 Samsung Electronics European HQ (UK) Senior Marketing Analyst 
    • 1990 Samsung Corp.(Korea) 
펼치기
논문
  • Main Research Topics 
    • Customer proxy variable development from big data: opportunity cost, variety seeking, temporal discount, early adopter, effort 
    • Social networks: information diffusion,  new product adoption, referral effect 
    • Target offer development & matching
    • Fixed and mobile internet behavior
  • Published Paper 
    • Kim, Young-Kyu, Dongwon Lee, Janghyu
저서
연구실 소개
Welcome video for prospective MS & Ph.D. students at KUBS (Dec 2015)
Lab seminar Facebook group
List of database
  • Loyalty program (user profile + point accrual & redemption transaction) + usage survey
  • Mobile coupon (user profile + coupon download & redemption transaction) linked to loyalty program
  • Fixed web and mobile web/app visit frequency & duration + profile + usage survey
  • Lottery sales