마케팅

윤성아
윤성아 (Song-Oh Yoon)

A505
Tel. 3290-2829
soyoon@korea.ac.kr
Office Hour : 월요일 오후1시 ~ 5시
학력
Ph.D., Business Administration, Stanford University, 2005
(Ph.D. Minor in Psychology)
 
M.S., Business Administration, Korea University

B.A., Economics, University of California at Berkeley


 
경력
Associate Professor, Korea University, 2011/3- Present
Assistant Professor, Korea University, 2007/3- 2011/2
Assistant Professor, Singapore Management University, 2005/9 - 2007/2
 
Scholarships and awards
 펼치기
논문
REFEREED JOURNAL PUBLICATIONS (INTERNATIONAL)
 
Jong-Won Park, Song-Oh Yoon, Kyungheui Kim, and Robert S. Wyer (2001), “Effects of Priming a Bipolar Attribute Concept on Dimension Versus Concept-Specific Accessibility of Semantic Memory”  펼치기
저서
연구실 소개
RESEARCH INTERESTS
Consumer Judgment and Decision Making
Consumer Psychology
Context Effects