공지사항

Understanding the role of technology in service innovation: Comparison of three theoretical perspectives
Information and Management
Volume 55, Issue 3, April 2018, Pages 294-307
 
Ryu, H.-S.(a)Lee, J.-N.(b)
a College of Software, Sungkyunkwan University, 2066, Seobu-Ro, Jangan-Gu, Suwon, Gyeonggi-do 16219, South Korea
b Korea University Business School, 145 Anam-Ro, Seongbuk-Gu, Seoul, 02841, South Korea


Abstract
Although prior studies have stressed the importance of technology in service innovation, debates on the roles of technology continue to surface. This study aims to investigate the role of technology in service innovation based on a service innovation framework. After identifying four innovation orientations, we propose three competing models having different roles of technology (direct, indirect, and moderating). Using data from 193 service firms, we determine which model best explains the role of technology. Results show that technology plays multiple roles in service innovation. Our study helps managers effectively coordinate their technology infusion into service innovation to improve firm performance. © 2017 Elsevier B.V.


Keywords
Complementarity theory;
Resource-advantage theory;
Service innovation;
Strategic innovation orientation;
Technology;
Technology-push perspective
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